New campaign seeks to help more diabetics get diagnosed early

Between type 1 diabetes and type 2 diabetes, more than 26 million people in the U.S. can be considered diabetic. What is equally as concerning is the fact that there are 7 million individuals who have the condition but have yet to be diagnosed. This leads to higher medical costs, as these individuals are likely to experience health complications, and poorer treatment outcomes.

In order to remedy the situation, the Entertainment Industries Council recently teamed up with pharmaceutical company Novo Nordisc to release a public service announcement to alert individuals to the dangers of going undiagnosed. The videos feature actor Sephen Wallem, an actor on the television series Nurse Jackie. Wallem plays a character who has diabetes on the show and also lives with type 1 diabetes in his real life.

Diabetes-related health complications like kidney failure, heart disease, nerve damage and blindness are primarily the result of high blood sugar. When a person has excess glucose in their arteries for extended periods of time it can cause damage to tissue throughout the body.

This is why it is so important for individuals who are at risk for developing type 2 diabetes to get themselves tested. The sooner they know about their condition, the sooner they can begin treating it. Effectively managing blood sugar levels through diet, exercise and medication is the best way to avoid health complications.

The public service announcement is part of a larger effort by Entertainment Industries Council and Novo Nordisc to bring type 1 diabetes and type 2 diabetes awareness into the public consciousness. By helping more people with the condition get diagnosed early, the initiative seeks to lower the burden of diabetes among individuals and the wider society.